Blog | Brand Editorial Marketing

How to beat ad-blocking: ‘Bring something to the party’

How to beat ad-blocking: ‘Bring something to the party’

Condé Nast CEO Chuck Townsend's response to ad-blocking: "I would say this to advertisers: Put your advertising in digital content that has perfect...

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Going west by heading east: Why direct, ‘rational’ online advertising doesn’t work

Going west by heading east: Why direct, ‘rational’ online advertising doesn’t work

Unfortunately for online advertisers, winning customers isn't simply a matter of finding out what they want and telling them they should buy it from y...

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What do ‘persiflage’, ‘whelk’ and ‘trousers’ have in common? They’re your most neglected marketing assets…

What do ‘persiflage’, ‘whelk’ and ‘trousers’ have in common? They’re your most neglected marketing assets…

It’s frightening how neglectful brands can be of words. Honestly, half the time they don’t even seem to notice they’re there. Not using words to...

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Smart SEO in a ‘difficult niche’ – how small brands can use content to compete with big ones

Smart SEO in a ‘difficult niche’ – how small brands can use content to compete with big ones

If your business is relatively small and operates in a ‘difficult’ niche, organic SEO for your main, obvious keywords is going to be extremely tou...

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What is content anyway? How brands can move from unfocused ‘content marketing’ to strategic, effective Brand Editorial Marketing

What is content anyway? How brands can move from unfocused ‘content marketing’ to strategic, effective Brand Editorial Marketing

‘Brand Editorial Marketing’ (or BEM) is providing businesses with new ways to engage with customers, increase brand awareness and dominate search...

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